The brand was founded by its creator, who has worked in the tourism media industry for over 10 years. Inspired by the idea of creating souvenir products for foreign tourists visiting Thailand and with the involvement of relatives who make wood products, the founder decided to collaborate on their first souvenir: a Thai Tuk Tuk refrigerator magnet. This product, made from rubber wood, represents a soft power of Thailand that is well-known among tourists. Local artisans, including elderly villagers, are involved in the handmade production process. The business has since expanded to two more countries, Laos and Cambodia, and continues to explore and design various new formats.