THORR’s was founded by a designer from Amnat Charoen with the aim of transforming traditional weaving into contemporary design, elevating craftsmanship to international standards.

The brand focuses on creating jobs, generating income, and preserving cultural heritage, while empowering women and the elderly through sustainable skill and community development.

Today, THORR’s works with hundreds of artisans across more than six provinces in Thailand and expanding into ASEAN, providing stable income and helping sustain local craftsmanship for future generations.