The inspiration for the bag designs by Panisa Sidasamut under the brand KEAR STORE comes from her love of bags and products made from natural materials, combined with her experiences traveling to various provinces. She often encountered beautiful bags crafted by local villagers, particularly those featuring basketry patterns, which inspired her to start this brand. She believes in the quality of Thai products and aims for Thai people to recognize their true value. By focusing on the cost of raw materials and the skills of Thai artisans, she creates products that are practical, modern in shape, and incorporate leather. With a desire to use raw materials from Thailand, such as rattan and bamboo (hammer), she caters to urban girls who appreciate new trends, value handicrafts, and enjoy fashion. The selection of raw materials is entirely natural, combining craftsmanship with fashion to create something truly unique.