LEAF was inspired by a journey exploring nature, when the founder carried a bamboo toothbrush and began to wonder: What if Thailand had more everyday products that were high-quality, beautifully designed, and environmentally friendly?

This vision led to the founding of LEAF in 2019, following years of research and collaboration with manufacturers to create sustainable alternatives, including bamboo toothbrushes, plastic-free straws, and eco-friendly everyday essentials.

LEAF believes that sustainable living should not be difficult or out of reach. It can start with small choices every day through products that are thoughtfully designed, modern, accessible, and help everyone take part in creating a better world.